Company Profile
Company:
Small Business Marketing and Advertising Company
Size:
Small Business
Industry:
Marketing and Advertising
Location:
N/A
Background:
This case study of a small business marketing and advertising company is based on a December 2020 survey of PKWARE customers by TechValidate, a third-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
Challenges:
The cybersecurity needs that most influenced their decision to use PKWARE solutions:
- Automation
- Data tracking (discovery/classification)
- Custom data masking
- Cross-border data transfers
The compliance measures that most influenced their decision to use PKWARE solutions:
- GDPR
- CCPA / CPRA
Trust from our brands is key to our success, and PKWARE allows us to demonstrate that to them.
Use Cases:
The following data types are protected with PKWARE:
- Personal data (SSNs, race, religion, minors, etc.)
Data uncovered by PKWARE’s data discovery solution is protected with:
- Classification
- Access Control
- Encryption
- Masking (redaction, de-identification, etc.)
They use PKWARE functionality for data security with these additional use cases:
- Data protection (masking or encryption)
Results:
The company experienced these immediate benefits following the deployment of PKWARE:
- Located and classified sensitive data
- Improved protection of PI/PII
- Increased data security by 25–50% since implementing PKWARE technology
- Saved 25–50% of time by moving from manually applied protection to PKWARE’s automated discovery and protection solution